Meet the T3 Events Group Team
Darlene Lyons
Executive Vice President
As the head of T3 Events Group, Darlene provides the vision, strategic planning and guidance to serve clients, grow the group and deliver blockbuster experiences for clients and their event attendees. She oversees every aspect of the events the group puts on, helping plan and build spectacular events. In her over-three-decade events management career, Darlene has designed and managed over 5,000 events, ranging from 100 attendees to those with over 35,000. She has won over 15 awards for event promotion and effective ad campaigns, including Style Magazine’s People’s Choice awards for three consecutive years.
Dawn Sroka
VP of Event Operations
Dawn brings almost 2 decades of event planning experience as the new VP of Event Operations for T3 Sixty. Coming from the real estate world, Dawn worked at Keller Williams International for 16 years serving as Gary Keller's book tour manager and as part of the team that produces the real estate industry's largest event, Family Reunion. From Keller Williams International, Dawn moved on to a new role where she successfully merged the top two Keller Williams real estate teams into Place - 50 teams across the US and Canada under one umbrella. She then moved on to help relaunch Star Power as the Director of Events and Operations. She is passionate about education, growth, and seeing the best in everyone. Her relationship-based approach to challenges serves her well, and her love of people shines in everything she does. Dawn also holds a Master Certified Life Coach certificate and enjoys coaching people to be their best.
Beth Quigg, CMP
Senior Event Planner
As senior event planner with T3 Events Group, Beth brings two decades of event management experience to the seamless execution of all event logistics supporting T3’s larger conferences and conventions. Beth holds a B.A. from Virginia Tech, a Meeting Certificate from Northern Virginia Community College and CEM and CMP professional designations. She was previously with Homes.com where she oversaw all national and local marketing efforts for events, and Move, Inc. where she managed the team responsible for the brand and sales efforts of realtor.com at all live events including 13 national tradeshows and the realtor.com training roadshow which visited over 45 cities annually.
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